Did you know? On Facebook, you’re more likely to see content from the businesses and individuals that you interact with most. You’re also more likely to see content types that you respond to the most, such as video or photos. It’s all part of Facebook’s algorithm and efforts to make user feeds more meaningful.
What does this mean for businesses? Publish content on Facebook that’s authentic, interesting and accurate (no misleading or spammy posts!) that prompts, not tricks, your audience into engaging with you. Ask questions. Respond to or like comments made on your page. Invite people who like posts to like your page. Share your content with relevant groups. It all adds up to greater exposure for your brand.
