The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds. To compete with... (Read More)

Despite the fact that Twitter upped its character limit from 140 to 280 a couple of years ago, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many... (Read More)

It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)

As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)

Let's see if any of this sounds familiar: your content team has just written the most amazing blog post. It's been published on your site and promoted via social media. But, alas, nobody is reading your blog post. | If this has happened to you... (Read More)

If there's one thing that's always changing, it's the norms and rules of social media marketing. Nonetheless, there still remain some persistent problems that some marketers can't seem to give up on. If you're concerned about potentially driving... (Read More)

Online marketing is essential to a profitable and successful business. Online platforms make it easier than ever to sell online and make your business profitable. But with so many businesses out there trying to do the same thing, it's easy to get... (Read More)