Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed.
Even if you're a smaller... (Read More)
If you are a business owner, then you know how important marketing is for business growth. And since you are reading this blog, you understand the role online marketing plays. Being aware of some online marketing pitfalls will save you time and... (Read More)
Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you want it to. After some time it can get cluttered and difficult to use if... (Read More)
There are millions of company pages on LinkedIn, so if your brand isn't already active on LinkedIn, now is the time to get started. It costs nothing to start a company page and there are countless benefits to doing so: greater digital footprint (and... (Read More)