Whether you're in your 20s or your 50s, crafting social media posts and other marketing messages for a Generation Z audience can be pretty complicated. As the first generation born and raised during the height of the Internet's popularity (whereas... (Read More)

Real-life experiences matter, especially in today's social media-driven world where one good experience can make your business and one bad experience can break it. Simply put, people trust recommendations from friends and family more than they trust... (Read More)

Many business owners fear the learning curve for employing more up-to-date technology. These can be serious issues that might hamper the efforts of your SEO firm. Here's how to make your partnership with your SEO firm a happier and more... (Read More)

Did you know that 88 percent of businesses consider video a vital part of the online marketing strategy? And, with high-quality video being simple and cheap to produce with either a smartphone or camera, there's no reason for you to be a part of the... (Read More)

User experience is the name of the game. It's the big thing for web-friendly endeavors and is often the difference between success and failure. So what is it? User experience, or UX, is kind of self-explanatory. Simply put, it gets to the... (Read More)

If you're opening a new business, you'll want to put that virtual shingle on your website even before you hang out your signage. You're sure to hit the mark with these four must-have elements for an SEO-optimized website. Build these into your... (Read More)

Most brands conduct thorough target audience research when they're first starting out, but not as many brands regularly check in with their target audience to see if consumer preferences and motivations have changed. Even if you're a smaller... (Read More)

If you are a business owner, then you know how important marketing is for business growth. And since you are reading this blog, you understand the role online marketing plays. Being aware of some online marketing pitfalls will save you time and... (Read More)

Your website is no different from your car, your house or your business: it needs the occasional bit of spring cleaning to keep it fresh, functional and serving you the way you want it to. After some time it can get cluttered and difficult to use if... (Read More)

There are millions of company pages on LinkedIn, so if your brand isn't already active on LinkedIn, now is the time to get started. It costs nothing to start a company page and there are countless benefits to doing so: greater digital footprint (and... (Read More)