If you’re a small business owner, social media is a must these days. It’s an ideal way to have meaningful conversations with customers that go beyond transactions into long-lasting relationships.
But what if you’re an introvert and social media is not your thing? Can you still use social media to promote your business? 
In a word, absolutely! Here’s how:
The first thing to remember is that social media is personable, not personal. You don’t have to share personal details that make you uncomfortable to connect with your customers. Focus on being conversational and friendly while providing information about your company and what you offer.
Secondly, post only on those platforms that resonate with you and that you feel most comfortable working in. You don’t need to be everywhere to take advantage of social media’s benefits. It’s perfectly fine to be choosy. In fact, it’s recommended – even for extroverted business owners. Not every platform is the best fit for every business.
Finally, consider hiring someone else to do it. If managing a social media campaign gives you an anxiety attack, outsource it. From talented freelancers to agencies that specialize in social for small businesses, there are options for every budget.
Effective social media marketing isn’t only for extroverts. With these tips, introverts can be great at social media, too!
