Things change fast in social media, so you need advice you can put to use immediately. That’s why today we’re sharing five social media marketing tips you can implement right now.
Look at past content to improve future posts. Each social platform has analytics that give you a lot of information about your content. Take a few minutes today to check out those insights for each channel. What content performed the best? What content got the most interaction? Use that historical information to craft future content.
Adapt your content for multiple platforms. Why limit great content to one social media channel? Break a popular blog post into sections and create images from each snippet. Or record a video using the blog post as your outline. Combine related blog posts into an eBook. Doing this will increase your reach and visibility.
Be consistent. Show up regularly on your social platforms. Create a blogging schedule and stick to it. Write evergreen posts that you can reuse if necessary. Your followers want to hear from you on a regular basis, so set an expectation–even if it’s once a week or once a month–and stick to it. You’ll show your followers that you’re reliable and informative.
Hashtag smartly. Hashtags make it easy for you and your audience to follow a specific conversation. Don’t leave your hashtagging strategy to chance with random tags you think will work. Create a specific hashtag. Be sure it isn’t being used for something else or is associated with a negative topic that you don’t want to be associated with. Finally, make sure it’s easy to spell and remember.
Use visuals strategically. Visual content is one of the most engaging forms of content. Use imagery strategically by including a link back to expanded content on your website. Or take followers to an email signup page.
Need help putting any of these steps into action? Looking for other tips to make the most of your social media presence? Contact us. We’d love to help you succeed online.
