IG can increase engagement

Studies indicate that Instagram users engage with brands more actively than Facebook users do. On average, when Instagram users click through to a website, they tend to spend more time exploring the content compared with Facebook users who follow similar links. This higher level of engagement suggests that Instagram can be a particularly effective platform for driving deeper interactions and fostering stronger connections with your audience. For brands, focusing on Instagram content and strategies may yield more meaningful engagement and better results from digital campaigns.