Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

Comprising of 25 percent of the U.S. population, Generation Z is the country’s first all digital-native group. Gen Z is the generation born between the mid-'90s and 2010. So how are brands catering to this audience? Quality... (Read More)

Bloggers should always be thinking of new ways to make their content more compelling to their readers, and one great way to do that is by using a list-based blog. Lists are popular with readers, and they're also good for marketers. Find out in this... (Read More)

Social media users have a reputation for being a bit on the impatient side. If you're one yourself, that probably doesn't come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds. To compete with... (Read More)

Despite the fact that Twitter upped its character limit from 140 to 280 a couple of years ago, getting a social media post perfect is important. It can be tempting to throw something together and forget about it. Sadly, this tends to be too many... (Read More)

It seems like everyone is hosting contests on social media these days, but some of them are surprisingly ineffective. You'd think users would pounce on any opportunity to get free stuff or recognition, but sometimes, contests fizzle out shortly... (Read More)

As the digital marketing landscape shifts, brands are looking for new ways to reach consumers and generate sales. But it's not just about advertising on social media or paying for clicks. If you're interested in developing a long-term, mutually... (Read More)