According to researcher and author Dr. Robert Cialdini, there are six proven methods of persuasion that can be used to influence others: Reciprocity, scarcity, consistency, authority, likability, and social proof. When it comes to marketing, these... (Read More)

Does search engine optimization seem a bit of a mystery? Here’s the mystery unveiled in this SEO Periodic Table constructed by Search Engine Land. Over the past century, newspaper publishers and other mass media professionals policed and... (Read More)

In today's fast-paced digital world, social media has become a vital part of our daily lives. We're constantly bombarded with an endless stream of content but what makes some posts stand out above the rest? The answer is simple — visuals. Images... (Read More)

Although Facebook, Inc. owns Instagram, there are quite a few differences between the two popular social platforms when it comes to marketing strategies. While you can certainly test marketing campaigns on either platforms (or both, simultaneously)... (Read More)

Comprising of 25 percent of the U.S. population, Generation Z is the country’s first all digital-native group. Gen Z is the generation born between the mid-'90s and 2010. So how are brands catering to this audience? Quality... (Read More)

Bloggers should always be thinking of new ways to make their content more compelling to their readers, and one great way to do that is by using a list-based blog. Lists are popular with readers, and they're also good for marketers. Find out in this... (Read More)

Social media users have a reputation for being a bit on the impatient side. If you're one yourself, that probably doesn't come as a big surprise. Some pundits are already observing that when it comes to customer service, social media is becoming the... (Read More)

Losing respect — and potential customers — is frighteningly easy online. Sadly, unprofessional content and pages are all too common on social media. Imagine showing up to an interview only half dressed. How inappropriate and unprofessional... (Read More)

The average attention span of an adult is shorter than ever, which makes it all the more challenging for social media marketers to capture their target audience's attention while they're swiftly scrolling through their newsfeeds. To compete with... (Read More)